Adreana At TAP: Social engagement

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Measuring engagement is how one finds out what content is working and is not working on social media.  Using Google Analytics Social Settings is an excellent way to analyze what kind of job your content is doing driving traffic back to your website <em>across</em> social platforms.  But, for right now, the Social Settings in Google Analytics are not providing insights into how audiences are engaging with your content <em>within</em> social platforms.  For that, I personally use campaign tracking.  Campaign Tracking is meant to allow GA users to track advertising and e-mail campaigns.   But with a consistent campaign tagging strategy someone with inextensive GA knowledge can use Campaign Tracking to analyze social engagement.</span><br><br>
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In this post I will show how I use campaign tracking to track social engagement in Google Plus and on other platforms for posts on a Blogger blog for which I manage a GA account on behalf of the author CJ Bantam. CJ frequently writes post reviewing <a href="http://www.4WD.com" target="_blank" title="4WD is your Jeep accessories superstore">Jeep Accessories</a> sold on 4WD.com, one of my employer's websites. This post assumes you already know how campaign tracking and campaign tagging works.  If you do not,  here is a <a href="http://www.cardinalpath.com/tag-your-tweets-and-track-your-social-campaigns-in-google-analytics/?utm_campaign=AdreanaShare&utm_source=BlogPost&utm_medium=AdreanaAtTAP&utm_content=Text_Link"" target="_blank" title="Tag Your Tweets And Track Your Social Campaigns In Google Analytics">straightforward overview of campaign tracking</a> for Social Media from <a href="https://plus.google.com/u/0/108076800625872227241/posts" target="_blank" title="Cardinal Path on Google Plus">+Cardinal Path</a>.</span>
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Using Campaign Tracking To Measure Social Engagement On Google Plus

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Friday, March 14, 2014

Using Campaign Tracking To Measure Social Engagement On Google Plus